Privacy Policy

Last Updated: November 9th, 2025

This Privacy Policy explains how Lily & Sofia (“we”, “us”, “our”, or the “Site”) collects, uses, and discloses your personal information when you visit, make a purchase, or otherwise interact with our website lilyandsofia.com and related services (collectively, the “Services”).

For the purposes of this Privacy Policy, “you” and “your” refer to any user of the Services — whether a customer, visitor, or individual whose data we process as part of our business activities.

Please read this Privacy Policy carefully.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect operational, legal, or regulatory changes, or to improve clarity. Any updates will be posted on this page with an updated “Last Updated” date. Where required by law, we will notify you of material changes.

How We Collect and Use Your Personal Information

To deliver and improve our Services, we collect personal information about you from several sources. The information we collect depends on how you interact with us and our website.

In addition to the specific uses outlined below, we may also use your information to:

  • Communicate with you

  • Provide and enhance our Services

  • Fulfil legal obligations

  • Enforce our terms and policies

  • Protect our rights and those of our users

Personal Information We Collect

The type of information we collect depends on how you engage with our Site and Services. “Personal information” means any data that identifies or relates to you as an individual.

Information You Provide Directly

You may give us personal information when using our Services, such as when you place an order or contact us. This may include:

  • Contact details: name, address, phone number, and email

  • Order details: billing and shipping address, payment information, and order confirmation details

  • Account details: username, password, and security information for account access

  • Customer support information: details shared in your communications with us

Some Services may require you to provide this information to function correctly. You may choose not to provide certain data, but this could affect your ability to use specific features.

Information We Collect Automatically

When you interact with our Site, we may automatically collect certain usage data using cookies and similar technologies (“Cookies”). This may include:

  • Device and browser information

  • IP address and network connection details

  • Information on how you navigate and interact with our Site

Information from Third Parties

We may also receive information about you from third parties, including:

  • Service providers (e.g., Shopify) who support our website operations

  • Payment processors who collect and process your payment details securely

  • Analytics and marketing partners who help us understand and improve your experience

All data obtained from third parties is handled in accordance with this Privacy Policy.

How We Use Your Personal Information

Providing Products and Services

We use your information to fulfil our contract with you — including processing payments, delivering orders, managing returns or exchanges, and maintaining your account.

Marketing and Advertising

We may use your information to send promotional messages by email, SMS, or post, and to display personalised advertising. You can opt out of marketing communications at any time.

Security and Fraud Prevention

We use your personal data to detect and prevent fraud, unauthorised activity, or abuse of our Services. Please keep your account credentials confidential and notify us immediately if you suspect unauthorised access.

Customer Support and Service Improvement

We use your data to provide customer support and to enhance our website and user experience.

Cookies

We use cookies and similar technologies to operate and improve our website, remember user preferences, and analyse traffic.

You can manage or block cookies through your browser settings, although doing so may limit certain features. For more information about Shopify’s cookies, visit: https://www.shopify.com/legal/cookies.

How We Share Your Personal Information

We may share your personal information under specific circumstances, such as:

  • With service providers (e.g., IT, fulfilment, payment, customer support, analytics)

  • With business partners for marketing and service optimisation

  • When required by law or legal process

  • To protect our rights or prevent fraud

  • In connection with a business transfer (e.g., merger or sale of assets)

We never sell your personal information or share it without a lawful basis or your consent.

Third-Party Links

Our website may contain links to external websites operated by third parties. These sites have their own privacy policies, which we recommend reviewing. We are not responsible for their content or practices.

Children’s Data

Our Services are not intended for children, and we do not knowingly collect personal data from individuals under 16. If you believe a child has provided personal data to us, please contact us so we can delete it promptly.

Security and Data Retention

We use reasonable technical and organisational measures to safeguard your personal information. However, no online transmission or storage system is completely secure.

We retain your information only for as long as necessary to fulfil the purposes outlined in this Policy, comply with legal obligations, resolve disputes, and enforce our agreements.

Your Rights

Depending on your jurisdiction, you may have rights to:

  • Access or request a copy of your personal data

  • Request correction or deletion of your information

  • Restrict or object to processing

  • Withdraw consent where applicable

  • Request data portability

To exercise these rights, please contact us using the details below. We may require verification before processing your request.

You can also manage your communication preferences by using the “unsubscribe” link in our marketing emails.

Complaints

If you have concerns about how we handle your personal data, please contact us. You also have the right to lodge a complaint with your local data protection authority.

For UK customers, you may contact the Information Commissioner’s Office (ICO) via www.ico.org.uk.

International Data Transfers

Your data may be transferred or processed outside your country of residence, including to locations where data protection laws may differ. We take appropriate safeguards to ensure that your data remains protected.

Contact Information

Store Name: Lily & Sofia

Address: 182–184 High St N, East Ham, London, E6 2JA, United Kingdom

Email: service@lilyandsofia.co

Phone: [To be added]

Customer Service Hours: Monday to Friday, 9:00 AM – 5:00 PM (GMT)

We aim to respond to all customer enquiries within 1–2 working days.